With over 12 years of experience shaping digital products, I've evolved from graphic design roots to become a versatile product design leader. This journey across e-commerce, enterprise software, and performance marketing platforms has given me a unique perspective on creating holistic user experiences that drive meaningful results. Working with B2C media platforms serving over 1 billion annual users and generating $1.5B+ in revenue for partners has taught me how to balance scale with user-centered design.

My approach combines strategic thinking with hands-on execution. From implementing scalable design systems serving hundreds of millions of annual visitors to streamlining B2B platforms supporting over 1,000 global organizations, I've helped teams transform complex challenges into intuitive experiences while fostering a culture of innovation and continuous improvement.

I believe in the power of informed design decisions. My process emphasizes:

• User research and usability testing to validate solutions

• Data synthesis and analysis to drive design decisions

• Iterative prototyping to refine experiences

• Cross-functional collaboration and design system implementation

Throughout my career, I've built strong partnerships with stakeholders, product managers, and engineering teams across finance, business, and technology sectors. By maintaining agility in fast-paced environments and incorporating user feedback and market trends, I help teams navigate complexity to deliver exceptional digital experiences.

I'm excited to explore new opportunities where I can apply my proven track record of delivering user-centered solutions that create lasting business impact.